# Customer Insights

**Introduction :** The customer insights dashboard in CW POS provides an overview of customer behavior and purchasing patterns. It allows businesses to analyze customer data such as the number of new vs. returning customers, purchase frequency, average order value, and popular products. This information can help businesses make informed decisions about marketing campaigns, product offerings, and customer retention strategies. The dashboard may also include graphs and charts to visualize customer data and trends over time.

***Total Customers***

This metric shows the total number of customers.

***Repeat Customers***

This metric shows the total number of repeat or loyal customers.

***Average Sale Value for Customer***

This metric shows the average amount spent per transaction by individual customers.

***Total Online Customers***

This metric displays the number of customers who have made purchases through the online store.

***MTD Signups***

MTD Signups stands for Month-to-Date Signups. This metric measures the number of new customers who have signed up for loyalty programs during the current month.

***YTD Signups***

YTD Signups stands for Year-to-Date Signups. This metric measures the number of new customers who have signed up for loyalty programs during the current year.

***Monthly Registration Trends***

This metric displays the trend of monthly customer registrations over a given period. The chart typically shows the number of new registrations for each month in the period, with bars of different colors or shades representing each month. This KPI provides valuable insights into the growth or decline of customer registrations, which can help businesses adjust their marketing strategies and customer acquisition efforts accordingly.

***Loyalty Sales***

This metric shows the total sales amount generated by customers who have enrolled in the loyalty program. This KPI helps track the effectiveness of the loyalty program in driving sales and revenue for the business. By analyzing the trend over time, businesses can identify the impact of loyalty programs on sales and adjust their strategies accordingly to improve customer retention and loyalty.

***Sales By Payment Mode(%)***

This metric displays the percentage of sales made through different payment methods like cash & card in percentage.

***Customers By Region***

This metric displays the number of customers by region made purchases from our POS.

***Weekly Customers***

This metric displays the number of unique customers who have made a purchase in each week of the selected time period. This KPI is useful for understanding how customer traffic changes over time and can help identify trends or patterns in customer behavior.

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